4 Easy SEO Tips for Bloggers
In this day and age, a lot of bloggers believe that social media is the best way to go when it comes to promoting their own blogs. If you want to monetize your blog, you have to do it in a way where people actually come and visit your website in the first place.
Although no one can argue the power of social media when it comes to promoting your blog, SEO is still another great way to do that and you barely have to do the heavy lifting. All you need to do is just make a couple of tweaks to your current blogging plans and you’re all set.
Today, I am going to impart some easy SEO tips that bloggers of all types can follow.
Choose Quality Over Quantity
A lot of bloggers believe that you have to churn out a lot of articles regularly. Although it is true that you need to write on a consistent basis, this is not to say that you have to write, say, 10 articles per week.
Always think of providing quality articles as opposed to making a lot of subpar ones. For example, two 2000-word articles are so much better when it comes to SEO performance than writing 10-20, 500-word articles in a week.
That being said, your articles should be meaty in the sense that it is informative or entertaining (whichever you prefer). Ever wonder why ‘how-to’ guides are quite popular? That is because those kinds of content can help the readers in some way, shape, or form.
So, whenever you are writing your content, make sure to think about providing the best quality possible than having to write plenty of mediocre ones.
Use Headings and Create Them for the People
You very well know by now that you still need to use keywords when it comes to increasing your blog’s SEO performance, right? After you have researched your keywords, it is best that you also include them in your title and even in some of your subheadings.
But, do not use those keywords just for the sake of search engine parameters. You must use them in a way that makes sense. In other words, use those headings (with your keywords) in a way that people understand. Doing it this way, you will satisfy both the search engines and your audience.
Another great way to improve your SEO is link building. This is by far one of the best things that you can do next to writing high-quality content.
Basically, you have to do measures that will help you create more links to your website. You can do this in a variety of ways.
You can go to relevant sites in your niche and ask if you can guest post in that platform. You can make relationships with influential people in your industry and have them link back to your site.
Also, make sure that you remove any broken links on your blog as it can diminish your page rank.
Research Keywords the Right Way
Although you can just brainstorm the keywords that you are going to use on your blog posts, it is important that you do it systematically. There are plenty of keyword research tools out there that you can use.
If you want something that is totally for free, then you can use Google Keyword Planner for that. If you are willing to shell out some money, then there are options for that as well.